Argus sends out push notifications to help users get a better understanding of their health and fitness

Argus is an app coming out of the “Quantified Self” movement, that lets their users track different dimensions of their health and fitness such as steps, sleep, calorie tracking and more. In this example, Argus lets their users know of a their smart alarm feature to get a better night’s sleep.

Why we think this push notification is good:

Argus app sent a push notification to let users know of a less prominent feature, their smart alarm. Here, they sent a push notification around 9:30 PM with the timing being key as their users probably go to sleep a short while after that to get some more adoption on more features of their product to get better stickiness and more usage.