A/B Test Idea: Social Proof Indicators

Social proof is a concept stemming from Dr. Cialdini’s seminal book, Influence: The Psychology of Persuasion. In the realm of marketing and conversion rate optimization, some examples of social proof are having trust marks or images that denote recommendations from those of authority, such as New York Times Bestsellers for books, or if you have a product, “Featured on Product Hunt” for instance.

Why we think this is a Good A/B test:

Social proof is a social psychology tactic that transcends all cultures, and experimenting on what social proof indicators help drive conversions will help with your overall conversion rate. You can swap out images with Taplytics Web Visual Editor without writing a line of code and start understanding what social proof indicators will work for your product!