A/B Test Idea: Deliver abandoned cart emails/pushes to recover potential sales

A/B Test idea: abandoned cart emails and push notifications

When it comes to modern ecommerce best practices, abandoned cart emails are a must do. They remind potential customers that they’ve forgot something in their cart, and are delivered within a time frame of an hour since their potential customers have left their cart, due to some objection or perhaps being distracted something else.

Some variables you can experiment on are:

The timing of the email or push notification
An incentive such as a discount or free shipping
A coupon code that’s redeemable for future purchases
Copy and imagery such as lighthearted / funny gifs.

Why we think this is a Good A/B Test:

This experiment is a relatively low-effort, high return endeavor, is should be fairly straightforward to execute through your transactional email campaign triggers. Try it out and see how your conversions are affected with the assist of emails or push notifications to recover your revenues!