Enterprise Grade AB & Split Testing

The only A/B Testing solution that supports cross-platform, no-code experiments for both mobile and web that doesn't require any engineering resources or App Store updates. Launch experiments, learn more, and iterate faster.

No-code A/B Testing Solutions

Taplytics is the only A/B testing solution that supports no-code options for both mobile and web which do not require any development resources. Write less code and ship faster.

Streamlined A/B Testing

Use a single interface to run experiments across mobile, web, and OTT. Whether its through our client-side SDKs, server-side SDKs, or flexible API - Taplytics lets you build and evaluate your cross-platform strategy all in one place.

Granular Audience Targeting

Target random or specific groups, quickly add or remove users from your tests, and schedule full rollouts of the winning variants over time.

Goal Tracking & Reporting

Measure the impact of experiments with flexible goal tracking and integrations, or allow our AI assistant to suggest opportunities for improvement. Taplytics connects directly into Snowflake for industry best reporting speed and performance.

Full Stack, Enterprise Grade Experimentation

Enterprise-Grade AB & Split Testing

Launch experiments anywhere - mobile, web, OTT, or any connected device. With multiple deployment options (API, client-side, server-side, self-hosted), Taplytics lets you experiment faster and eliminate risk.

How Taplytics Works

Boost Your Experimentation

Get the most out of your experimentation with Taplytics. We are proud to offer you the industry's most advanced experiment platform. Use our no-code visual editor to easily make changes without relying on engineers. When you use Taplytics you'll get access to our Customer Success team, which is second to none in the industry with real-time human support.

Save Engineering Resources

Optimize UX and Drive Mobile Adoption without Using Engineering Resources

Quickly create visual experiments—without help from engineering—or custom code-based A/B tests for your native iOS and Android apps. Optimize your users' mobile experiences and drive the adoption of new features to quickly understand what works and what doesn't. Use our no-code web visual editor to easily change elements from imagery, the layout of your site or app, copy or overall design.

Experiment Faster

Easily test buttons, copy, images, and colors with our No-Code Mobile Visual Editor, or build code-based tests fast by setting up a reusable Code Blocks & Variables Library. Then, launch tests without making app store updates.
Control Who Sees What

Target users by location, platform, activity, or other custom data. Control the percentage of users in a test, set up timed rollouts, or use our code-free feature flagging option to incrementally release new products.
Track Results In Real-Time

Connect our Goal Editor to third-party integrations to track the impact your experiments are having on conversion rates. Pass Taplytics experiment data to systems you already use for analysis to gain further insights.

Drive Towards Optimization

Continually Improve Your Web Experiences

Understand which web experiences perform better by linking your A/B tests to specific goals you have for your visitors. Or, let our AI assistant, Genius AI suggest your next move. Tap into our AI algorithms that can generate instant personalized copy for any audience. Use text from your website to instantly receive copy suggestions that will maximize your site's conversion. Create tailored experiences for any persona with our Genius AI.

Make Code-Free Changes On The Fly

A/B test images, text, re-arrange or hide visual elements on your website—with minimal HTML/CSS coding or dev support—using our point-and-click Web Visual Editor. See your changes live, and launch your experiment in a few clicks when you're ready.
Craft Personalized Experiences

Create tests for specific groups based on user data, behaviour, or other custom attributes pulled from third-party sources. Then, see if content variations related to their interests, purchasing history, or location impact your results.
Track The Impact Of A/B Tests On Your Goals

Use our Goal Editor to create easy no-code click goals, page-view goals or use our integrations with third-party events to track almost any conversion related to your business’ KPIs. Then, have the winning experience rolled out to users immediately, or incrementally over time.

MOBILE, WEB, AND OTT A/B TESTING

Drive Faster Adoption

Quickly create no-code experiments—without help from engineering—or custom code-based A/B tests for mobile (iOS and Android), web, and OTT (tvOS, Android TV, Amazon TV, Roku TV) to grow your products and drive user retention.

Experiment Faster

Easily test buttons, copy, images, and colors with our code-free visual editor, or build code-based tests fast by setting up a reusable code blocks and variables library, then launch tests without making app store updates.
Control Who Sees What

Target users by location, platform, activity, or other custom data. Control the percentage of users in a test, set up timed rollouts, or use our code-free feature flagging option to incrementally release new products.
Track Results In Real-Time

Connect our goal editor to third-party systems to track the impact your experiments are having on conversion rates, and send Taplytics experiment data to systems you already use for analysis to gain further insights.

IN-DEPTH ANALYTICS

Understand How To Optimize User Experiences

Validate your ideas with in-depth analytics that show what’s really influencing user behavior. Export data to other systems to track how your optimization efforts are supporting your business goals.

Quickly Assess Your Experiments

Set up goals for any conversion type via integrations with third-party systems. Filter results by segments, see when rollouts to your entire user base are complete and more.
Uncover Deeper Business Insights

Connect event or experiment data with analytics tools like Looker, Mode, and Tableau to visualize how your experiments are impacting other areas of the customer experience.
Enhance Customer Data with Experiment Results

Seamlessly connect Taplytics data to your current analytics tools to better track how your experiments are impacting product usage and other key metrics.

SERVER SIDE TESTING

Taplytics Universal API

Run A/B tests on any device connected to the internet with our lightweight Universal API. From mobile, OTT to voice assistants, the sky’s the limit when it comes to experimenting across smart devices.

Test On Every Device, Quickly

Launch A/B tests quickly on almost any channel, without installing an SDK.
Deliver Lightning-Fast, Flicker-Free Experiments

Reduce loading time and avoid the dreaded “flicker” effect when sending experiments to users thanks to our lightweight cloud functions distributed at edge.
Optimize The User Experience

Keep your users' experiences consistent across devices through user-based bucketing. Optimize the customer journey by tracking events and creating custom conversion goals.

Taplytics React Native SDK

Cross-Platform A/B Testing

Run experiments and deliver features on iOS and Android with our React Native SDK.

Experiment across one code base for iOS and Android

With one code base for your iOS and Android apps - Taplytics lets you experiment, build and evaluate your cross-platform strategy all in one interface.
Learn and iterate faster with Taplytics React Native Hooks

Our pre-built React Native hooks that help you manage state out of box, you can focus on experimenting instead of instrumenting our SDK to learn and iterate on features faster.
The Fastest React Native Feature Management & A/B Testing SDK Today

With our lightweight SDKs and Universal API, our response times are 50% faster than the industry standard, Taplytics is the #1 platform for delivering high-quality software releases, instantly.

Popular Taplytics Integrations

Seamlessly connect Taplytics experiment data to your favorite analytics sources to better track how your experiments are impacting your product usage and key metrics.

Try Taplytics Today!