Ad Viewability

Despite companies paying for ads, a comScore report revealed that 54% of display ads were not being seen, even if advertisers paid for them. If you’re a paying advertiser, you obviously want to have your ad seen.

How To Improve Ad Viewability

An easy way to improve your ads visibility is to have it above the fold or in a “sticky” ad unit which are ads that stay in the same spot even if a user scrolls. You can also use a responsive template so your ad changes sizes depending on the size of the screen it’s displayed on.

You also want to ensure your ad is shown on a page that’s fast. Ads on slow sites can take longer to load which means a viewer may click away if the load time is too long.

How A/B Testing Can Improve Ad Viewability

A/B testing allows you to determine which areas on your website are high vs. low visibility. This means you can optimize your website to increase the visibility of certain ads. Sharing this data of which sections of your site are high vs. low visibility can also help you explain your rates for various spots on your site.

You can use Taplytics A/B Testing to find out which areas on your website are high and low visibility. A/B testing can also help you make changes to your site to increase visibility and engagement.

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