How TodayTix A/B Tested Their Onboarding Flow to Increase Ticket Purchases By 9%

In This Case Study You'll Learn:

  • Gave more prominence to lesser known parts of the app in the mobile onboarding flow that led to increased ticket purchases of 9%
  • How adding another onboarding screen helped increase registrations by 59%

today tix logoBackground on TodayTix:

TodayTix gives theatregoers access to the best discounted tickets for performances in some of the world’s most iconic theatre markets.

The mobile app is imperative to TodayTix’s success, unlocking a new generation in theatregoers by making the purchase of last minute and discounted tickets extremely easy on-the-go. Additionally, the app allows users to enter ticket lotteries, buy Rush tickets, set show alerts, and more.