Marketing push notifications can come in many different forms such as promotional flash sale type push notifications and announcements that are not so frequent. Here are a few that have captured our attention.
Engagement push notifications should engage the user in some way and spur the user to take an action within your app. A sound engagement strategy should keep users coming back and reinforcing the utility of your app.
In a sea of other apps, retention push notifications can mean the difference in losing a user forever or convincing you that your app deserves your attention and continues provide value in your app drawer.
As the name already implies, they are transactional in nature, but should be designed to informative, useful and inform the user of things such as the status of their account personal or otherwise. They can also be used to send pushes around events that happen outside of your app, or programming push notifications that are aligned with your app’s business logic. Here are a few that we think are pretty good: