Everything you ever wanted to know about optimizing your mobile app
Analytics can only get you so far. A/B testing gives you the power of analytics with meaning baked right in.
Most apps lose 80% of their users within two sessions. If you don't spend time on retention, your acquisition cost will skyrocket.
Actions always speak louder than words. Learn how A/B testing is the best way to understand what your users want.
Learn about a few potential pitfalls while A/B Testing so that you can be confident in your results.
Not everything is made better with continuous iteration, but you can be sure that every mobile app is.
Most apps will loose 50% of their users on or before the first screen. Learn ways you can A/B test your login flow.
Learn more about the best practices for setting goals when A/B testing your mobile commerce application.
Don't be timid with your calls to actions. Drive your users to an action by being confident and A/B testing your calls to action.
Make your customer lives easy with a well thought out design. Learn more about the key factors that that will make your customers happy.