Andrew Hastings was welcomed to the Taplytics team last week by the fresh pineapple that was sitting on his desk. Pineapples are not only a delicious summer fruit, but a traditional symbol of friendship and hospitality that the company welcomes new hires with. This gesture speaks volumes to Taplytics’ commitment to exceptional experiences and magical moments.
“We’re thrilled to be bringing in someone of Andrew’s caliber to lead Taplytics’ marketing,” said Aaron Glazer, Co-Founder and CEO of Taplytics. “Companies are increasingly recognizing the importance of delivering personalized digital experiences for their customers, and we want to be top of mind when they look for assistance in creating these magical moments. We’ve been growing a lot organically, and Andrew will help accelerate this with his unique blend of demand generation, product marketing, and storytelling abilities.”
Taplytics helps today’s most innovative brands create meaningful experiences for their customers with an intelligent suite of experimentation, engagement, and analytics solutions. The platform process billions of events per day, and powers the digital experiences of international brands such as Dollar Shave Club, Chick-fil-A, and RBC Royal Bank.
Andrew joins from Vision Critical, where he was Senior Director of Marketing and worked across the department with a focus on branding, product marketing, and content marketing. He was formerly VP Marketing at Pressly, which was acquired by Vision Critical. Andrew has started and scaled a number of startups, worked on some of the most popular websites in the world, and his work has been covered in publications like USA Today, AdWeek, TechCrunch, NPR, and The Economist.
“Taplytics has seen phenomenal growth and serves some of the world’s most customer-centric brands,” said Andrew. “I’m looking forward to sharing Taplytics with the world so we can continue to help these brands deliver remarkable customer experiences and drive customer loyalty.”
Taplytics partners with some of the world’s largest and most well renowned brands in creating the most delightful customer experiences. With clients across the globe and offices in San Francisco, USA and Toronto, Canada, Taplytics is proud to be backed by Y Combinator and prolific investors like Alexis Ohanian. For more information, please visit: https://taplytics.com.