Netflix’s Secret to Crafting Addicting User Experiences

Netflix’s Secret to Crafting Addicting User Experiences

“Experimentation is a data-based approach to ensure we understand the impact of the changes we make to our service.” Netflix dominates the streaming services market, accounting for 40% of viewing time in TV streaming households and over 100 million members. Its successful reign started when it followed users where they were actually looking to consume videos, leaving the DVD mail service to serve viewers on web, mobile, and TVRead more

Varage Sale Product Manager Playbook

Inside VarageSale’s Product Management Playbook

Featuring Robby Jennings, Growth Product Manager Product manager [noun]: Person responsible for overseeing all activities and functions associated with a particular product or product family (according to Business Dictionary). However, assuming all product managers are the same is like comparing apples to oranges — managing mobile banking can be drastically different from overseeing a retail app. Our feature for this week is Robby Jennings, a growth product manager at VarageSale.Read more

Move the Meter

5 Ways To Generate Experiment Ideas That Can Help Move the Meter

How do you weigh and prioritize what your next experiment ideas are? It’s not enough to just pick an A/B testing tool. Whether it’s 3rd party or in-house, you need to have a process and a plan of coming up with a steady pipeline of meaningful ideas that will help move the meter for your product and, of course, a team that can help execute against it. Learn mobile experimentationRead more

Ab testing culture

How to Build an A/B Testing Culture from Scratch

What if we told you that building an optimization powerhouse into your company only takes 5 steps? We spoke with Richard Eckles, one of the growth leads at a large video-sharing platform, about his journey through introducing A/B testing into the organization. It takes time and effort, but a strong internal testing mindset can take any user-focused business a long way.                Read more

Build versus Buy

7 Reasons Why You SHOULDN’T A/B Test In-House

To build in-house or not to build, that is the question. Courtesy of Goran Ivos on Unsplash So, you’ve got an app. It’s functional, has a strong user base, and is growing fast. You’ve decided that it’s time to look into A/B testing in order to take your mobile platform to the next level. Many companies struggle with choosing between building versus buying the necessary software, and there are countlessRead more

Transavia wins in CRO

Why is Transavia Winning the CRO Game?

Take a look at their testing mindset, process, and internal team dynamic. Every year, Google holds a conference focused on sales conversions at their EMEA headquarters in Dublin. The theme for 2017 was “converting mobile consumers,” and two CRO (conversion rate optimization) presentations stood out for us in particular: Stuart Frisby from Booking.com & Vanja Mlaco from Transavia. Both companies play in the travel/tourism space and stress the importance ofRead more

How Booking.com A/B Tests like Nobody’s Business

How Booking.com A/B Tests like Nobody’s Business

Every year, Google holds a conference focused on sales conversions at their EMEA headquarters in Dublin. The theme for 2017 was “converting mobile consumers,” and two presentations stood out for us in particular: Stuart Frisby from Booking.com & Vanja Mlaco from Transavia. Both companies play in the travel/tourism space and stress the importance of testing culture within their organizations. “If it can be a test, test it. If weRead more

Loop

Closing the Loop with Mobile A/B Testing

In today’s world, there is an app for everything. In fact, there are multiple. With so much competition, understanding the behaviour of your users is critical to ensure success. To really understand what’s working and what isn’t, app creators have to form testable hypotheses. These Hypotheses should test how new features and changes to their app will impact key metrics like adoption, growth, engagement, and retention. Most businesses understandRead more

Leaky Funnel? 5 Things You Have to A/B Test to Improve Retention

Leaky Funnel? 5 Things You Have to A/B Test to Improve Retention

We’ve talked previously on this blog about the problems in mobile development with regards to user retention. The fact is that essentially 80%+ of an app’s users download the app and use it only once or twice. There are definitely no silver bullets to this problem and to truly combat it you need to ensure that what a user sees when they open up your app for the firstRead more