adobe summit retail takeaways

Key Takeaways: How Retailers can Execute with Empathy

We all know that retailers are now utilizing data and turning to technology to create great experiences, but there’s something about the combination of ‘data’ and collection’ that leaves a bad taste in customers’ mouths. We’re not here to denounce data and technology either, in fact, we preach it! Don’t believe us? Then take it from Samsung, Westjet, and USAA, who taught us all that how we can useRead more

adobe summit finance takeaways

Here’s What you Missed from the Finance Track at the Adobe Summit 2018

With all the hustle and bustle of the Adobe Summit, it’s hard to remember all the advice and insights amongst checking out all the amazing booths and grabbing yourself some great swag. But don’t worry, if you forgot to take notes or couldn’t make it out to the event, we’ve got you covered! Summit’s Finance and Insurance Track featured industry leaders from Citizen Bank,  US Bank AND National BankRead more

adobe summit takeaways

Adobe 2018 Summit: 3 Key Data, Personalization & Experimentation Takeaways

It was a hectic few days filled with keynote speakers, incredible technology and learning (and lots of it!). The Adobe Summit did not disappoint this year with great company and even better insights on how brands can leverage technology to innovate great digital experiences for their customers. So for those of you who just can’t seem to get enough of digital since the conference or wish you could’ve beenRead more

How to make the most of your Adobe Summit Experience

‘Tis the season for conferences! You’re making new connections, getting fresh ideas and trying out the latest technology. Unfortunately, that also means you’re not sleeping as much, eating as well as you could be and feeling a little stressed about all of the work waiting for you when you go back. Next week in Las Vegas will certainly be no exception – your days at Adobe Summit are goingRead more

Increase App Downloads

7 Ways to Increase App Downloads

The Apple App Store and Google Play store have over 2 million apps each (and counting). It’s hard to compete with all the choices out there! It’s important to invest your time increasing retention and downloads for your app to bring it to the masses. Here are some ways you can increase app downloads efficiently and effectively. 1. Encourage users to rate and review your app If your usersRead more

App Personalization: The 5 Best Personalized Apps

App personalization is extremely important when there are more than 2 million apps to compete against in the marketplace, and making your app stand out from the rest is only getting harder. Arguably, the best way to outperform other apps is by personalizing your app experience for each user. Giving your users that great experience will keep them coming back for more. Here are our favorite examples personalized appsRead more

Alternatives to the hamburger menu

Top 3 Alternatives to the Mobile Hamburger Menu

If you’ve been keeping tabs on the anti-hamburger menu movement, you might be convinced that they’re not the way to go. They hide content, and add extra steps to app navigation and can be hard to reach on phones with large screens. If you’re on board for no more hamburger menus but stuck on  determining the next best option, look no further! Here are three other great options for appRead more

Split Testing Best Practices

The 5 Best Practices for Split Testing

Split testing is a term that is interchangeable for A/B testing or multivariate testing. It’s a method of conducting experiments to improve website conversions (like clicks, purchases, or sign-ups). Incoming traffic will be routed to either the original webpage or an experiment, without the visitor knowing they are part of the experiment. The tester then waits for a statistically significant experiment to emerge, meaning that they have enough dataRead more

Dining app a/b test examples

5 Examples of the Best Dining App A/B Tests

There are numerous apps in the marketplace for users with a hungry stomach, and many go above and beyond to personalize in-app experiences for their customers. With so many techniques for retaining users, here are five A/B tests you can run to discover how to turn first-time downloaders into lifelong customers who always reach for your app when they’re looking for a quick eat. 1.Referral Programs It’s a greatRead more

Segment Users - App Personalization

4 Ways to Segment Users for App Personalization

To properly personalize your app, it’s important to segment your visitors, which means dividing your traffic based on specific criteria. Segmentation goes hand in hand with personalization because it helps you determine which version of your app’s journey each visitor sees. Users are now expecting to receive personalized experiences on every app and website they visit, similar to how they expect a personalized experience when they walk into aRead more