Future of TV

Experiment Across All Screens with Taplytics TV App Testing

We’re excited to announce that you can now drive personalization and run experiments on all screens with our TV app testing feature, which covers Apple TV, Android TV and Fire TV apps. Our hope is to empower companies to run experiments on TV apps the same way that they do on mobile apps; as frequently and custom as desired without any app store updates needed. Over the past fewRead more

We’re part of Google Chrome’s Mobile App Rollout and you probably are too

We’re part of Google Chrome’s Mobile App Rollout and you probably are too

Left phone: Pixel XL running Android 8.0 | Right phone: Samsung Note 5 running Android 7.0 Earlier this week, some of our team noticed that the address bar in their Android Google Chrome app was at the bottom of their screen instead of at the top where it usually was. Additionally, the way that they open new tabs has changed and a content recommendation hub was added, all without anRead more

Netflix’s Secret to Crafting Addicting User Experiences

Netflix’s Secret to Crafting Addicting User Experiences

“Experimentation is a data-based approach to ensure we understand the impact of the changes we make to our service.” Netflix dominates the streaming services market, accounting for 40% of viewing time in TV streaming households and over 100 million members. Its successful reign started when it followed users where they were actually looking to consume videos, leaving the DVD mail service to serve viewers on web, mobile, and TVRead more

The mobile slip-ups costing companies millions of dollars

The mobile slip-ups costing companies millions of dollars

Every year, Google holds a conference focused on sales conversions at their EMEA headquarters in Dublin. This year’s theme was “converting mobile consumers” and Craig Sullivan, a self-declared ‘optimizer of everything’, delivered a humorous, yet rich talk about frequent mistakes and missed A/B testing opportunities that are killing companies. Sullivan is the former Optimiser in Chief at Optimal Visit and an experienced speaker on product optimization and A/B testing.Read more

How to get an A+ on your mobile retail report card

How to get an A+ on your mobile retail report card

Retail brands are personalizing mobile experiences and engaging with users at a C- level. Use these omnichannel strategies to ace next year’s test. If you’ve ever had an all-star sibling who gets straight A’s, you know it doesn’t feel good bringing home your report card to mom to be compared to. NewStore, a mobile retail platform, released its annual mobile retail report last week, sharing that retail brands areRead more

Push Notification Metrics

Why is Everyone Still Obsessed with Push Notification Open Rates?

It’s time to focus on engagement. It’s the true measure of your users’ behaviour and how they react to your messages. That’s why Taplytics gives you the proper tools to analyze your push notification strategy and get real results. Everybody has that one friend who reads your messages but never replies, and thanks to read receipts, you can catch them in the act. But is it really the openRead more

Taplytics Launches Moonshot Sandbox Lab

Taplytics Launches Moonshot Sandbox Lab

Taplytics Labs launches today to emphasize the importance and value of experimentation. Introducing Taplytics Labs At Taplytics, we encourage team members to test ideas and hypotheses even if they stretch beyond the scope of our product or defined roles. Taplytics Labs is now the sandbox in which these experiments are hosted, designed to inspire a culture of experimentation and share valuable industry insights with the world. “It’s important toRead more

Product Manager

From Programmer to Product Manager

How a software engineer found his calling in product management Product manager [noun]: Person responsible for overseeing all activities and functions associated with a particular product or product family (according to Business Dictionary). However, assuming all product managers are the same is like comparing apples to oranges — managing mobile banking can be drastically different from overseeing a retail app. Taplytics is excited to launch the series “A LookRead more

Rich Push notifications

Rich Push Notifications for Android and iOS

We’ve got a new tasty treat baked by our software artisans (engineers) to what your marketing and mobile engagement appetite. To start sending Rich Push Notifications, you’ll need to update your SDKs to support Rich Push Notifications on both iOS and Android. A picture is worth a thousand words For iOS 10+ and Android 4.1+, we’ve made Rich Push Notifications available for your marketing teams to send out Rich PushRead more

Native vs Hybrid apps

Why Native Apps Trump Hybrid

It’s time to put an end to the debate. Making an app brings together your existing offline or web customer experiences to mobile. A great example of this would be with retail companies. The same user base who browses the web can now have access to another method of shopping. However, when it comes to bringing your vision, hard work, and carefully planned wireframes to life, one question comes toRead more