Product Iteration Feedback Loop

How Facebook Improves Customer Experiences with User Feedback

Mike Shaver, former director of engineering at Facebook, shares how the tech giant guides product decisions with user feedback. When it comes to user feedback, Facebook is challenged with the opportunity of scale; there are literally billions of people who interact with the product whose session data can teach designers how user behaviour is changing. User feedback is key to iterative product development; build, listen, iterate and repeat! Regardless ofRead more

Artificial Intelligence

The Future of AI in Web Testing and Customer Engagement

Customer engagement strategies are about to get a whole lot smarter. Remember when you were little and you were asked to draw a picture of what the future will look like? You drew flying cars, rocket ships and talking computers. Elon Musk hasn’t built a flying car yet and space travel isn’t quite ready to be commercialized, but computers can talk to us and what’s crazy is that weRead more

Future of TV

Experiment Across All Screens with Taplytics TV App Testing

We’re excited to announce that you can now drive personalization and run experiments on all screens with our TV app testing feature, which covers Apple TV, Android TV and Fire TV apps. Our hope is to empower companies to run experiments on TV apps the same way that they do on mobile apps; as frequently and custom as desired without any app store updates needed. Over the past fewRead more

We’re part of Google Chrome’s Mobile App Rollout and you probably are too

We’re part of Google Chrome’s Mobile App Rollout and you probably are too

Left phone: pixel XL/android 8.0 | Right phone: Samsung Note 5 running Android 7.0 Earlier this week, some of our team noticed that the address bar in their Android Google Chrome app was at the bottom of their screen instead of at the top where it usually was. Additionally, the way that they open new tabs has changed and a content recommendation hub was added, all without an app update.Read more

Netflix’s Secret to Crafting Addicting User Experiences

Netflix’s Secret to Crafting Addicting User Experiences

“Experimentation is a data-based approach to ensure we understand the impact of the changes we make to our service.” Netflix dominates the streaming services market, accounting for 40% of viewing time in TV streaming households and over 100 million members. Its successful reign started when it followed users where they were actually looking to consume videos, leaving the DVD mail service to serve viewers on web, mobile and TVRead more

The mobile slip-ups costing companies millions of dollars

The mobile slip-ups costing companies millions of dollars

Every year, Google holds a conference focused on sales conversions at their EMEA headquarters in Dublin. This year’s theme was “converting mobile consumers” and Craig Sullivan, a self-declared ‘optimizer of everything’, delivered a humorous, yet rich talk about frequent mistakes and missed A/B testing opportunities that are killing companies. Sullivan is the former Optimiser in Chief at Optimal Visit and an experienced speaker on product optimization and A/B testing.Read more

How to get an A+ on your mobile retail report card

How to get an A+ on your mobile retail report card

Retail brands are personalizing mobile experiences and engaging with users at a C- level. Use these omnichannel strategies to ace next year’s test. If you’ve ever had an all-star sibling who gets straight A’s, you know it doesn’t feel good bringing home your report card to mom to be compared to. NewStore, a mobile retail platform, released its annual mobile retail report last week, sharing that retail brands areRead more

Push Notification Metrics

Why is Everyone Still Obsessed with Push Notification Open Rates?

It’s time to focus on engagement. It’s the true measure of your users’ behaviour and how they react to your messages. That’s why Taplytics gives you the proper tools to analyze your push notification strategy and get real results. Everybody has that one friend who reads your messages but never replies, and thanks to read receipts, you can catch them in the act. But is it really the openRead more

Taplytics Launches Moonshot Sandbox Lab

Taplytics Launches Moonshot Sandbox Lab

Taplytics Labs launches today to emphasize the importance and value of experimentation. Introducing Taplytics Labs At Taplytics, we encourage team members to test ideas and hypotheses even if they stretch beyond the scope of our product or defined roles. Taplytics Labs is now the sandbox in which these experiments are hosted, designed to inspire a culture of experimentation and share valuable industry insights with the world. “It’s important toRead more

Apple Ushers in the Personalization Era

Apple Ushers in the Personalization Era

Apple’s new products grant users a personalized digital experience, and mobile app developers need to follow suit. At its annual release event earlier this week, Apple-inspired viewers with the level of personalization its new products offer users. They’ve introduced exciting new features like Face ID sign in on the iPhone X, customizable-multi tasking iPad docks, and animojis designed to showcase users’ personalities using facial expressions and voice. Source: Giphy.comRead more