The key to reducing OTT churn rates

The key to reducing OTT churn rates

OTT content is consumed through apps on popular streaming TV devices like Fire TV Stick, Apple TV, Roku Streaming Stick and Google Chromecast. OTT = “over-the-top,” the term used for the delivery of film and TV content over the internet. The churn rate for OTT platforms is 19%, meaning that one in five households have canceled an OTT subscription in the past year. A lot of this churn canRead more

Loop

Closing the Loop with Mobile A/B Testing

In today’s world, there is an app for everything. In fact, there are multiple. With so much competition, understanding the behaviour of your users is critical to ensure success. To really understand what’s working and what isn’t, app creators have to form testable hypotheses. These Hypotheses should test how new features and changes to their app will impact key metrics like adoption, growth, engagement, and retention. Most businesses understandRead more

Leaky Funnel? 5 Things You Have to A/B Test to Improve Retention

Leaky Funnel? 5 Things You Have to A/B Test to Improve Retention

We’ve talked previously on this blog about the problems in mobile development with regards to user retention. The fact is that essentially 80%+ of an app’s users download the app and use it only once or twice. There are definitely no silver bullets to this problem and to truly combat it you need to ensure that what a user sees when they open up your app for the firstRead more