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How Chick-Fil-A increased mobile payments by 6%

Chick-Fil-A A/B Test

Chick-Fil-A is widely recognized as offering the best fried chicken sandwiches around the world. With a large segment of their customers relying on their mobile app to order ahead, their payment option layout was confusing, and customers were unaware that they could pay using their credit cards. As a result, Chick-fil-A received countless customer complaints about this misconception.

To ensure that this was indeed a problem they wanted the data to verify. By using Taplytics Code-Free, Visual Editor for mobile, they were quickly able to confirm this with a code-free visual experiment.

The result:

They were able to increase their mobile payments by 6% with this code-free experiment and decrease their customer complaints to zero.

Why we think this is a Good A/B test:

Being the last screen for a checkout flow, testing payment options and ensuring that everything is laid out clearly for your customers to complete their purchase should be of utmost importance, otherwise it leads to a subpar experience for your customer and potential revenue lost!