Guide to ab testing - customer experience

The Ultimate Guide to Mobile A/B Testing

43 Essential Resources for Mobile App Makers Mobile A/B testing is the practice of running visual or code-based experiments by testing one variant against another. The more you experiment, the faster you learn and improve engagement, retention, and conversion. While A/B testing has been around since the dawn of the web, running these tests for mobile apps was really hard for a long time. Running a simple test oftenRead more