Closing the Loop with Mobile A/B Testing

In today’s world, there is an app for everything. In fact, there are multiple. With so much competition, understanding the behavior of your users is critical to ensure success. To really understand what’s working and what isn’t, app creators have to form testable hypotheses. These Hypotheses should test how new features and changes to their app will impact key metrics like adoption, growth, engagement, and retention. Most businesses understandRead more