Omnichannel Data

Don’t pay platforms to hijack your data

There is a trend in mobile and web to think about marketing and development efforts from an Omni-channel perspective. Omni-channel is important because it naturally understands that a user interacts with your brand through more than one channel. The biggest challenge of Omni-channel strategies is making sure that each channel is deeply supported by data. Background With the rise of mobile, there has been a commensurate rise in dataRead more